THE INSIGHTS YOU NEED TO BEAT THE COMPETITION
Our custom-built brand tracking programs give you the insights you need to outperform the competition and propel your brand to the next level
Trusted by some of the world’s most progressive brands…
Without market insights, answering fundamental marketing questions is impossible!
- “What are my brand’s most important marketing objectives?”
- “How can we create more awareness for our brand?”
- “Who are my most valuable customers?”
- “What type of messaging will resonate most with our target audience?”
- “What are the best channels to reach our target audience?”
- “How can we improve our conversion rates?”
We Can Help You Get The Answers You Need
Our custom-built brand tracking programs give you the insights you need to outperform the competition and propel your brand to the next level
Understand how consumers perceive your brand by measuring key brand tracking metrics and determine the effectiveness of your marketing strategy.
Our data will identify marketing funnel weaknesses (i.e. brand awareness), we look at your brand positioning and determine customer satisfaction and brand loyalty.
Market Segmentation
Identify Your Most Valuable Customers. We use data analytics and segmentation techniques to find your most valuable target audiences.
Understand how different people use your products and services and the differences in the way they think and feel. Find your most loyal customers.
Advertising Effectiveness
Ensure your advertising campaigns are having maximum impact on your target audience. We help you create and fine-tune winning ads, by showing them to your target audience and analyzing their reaction.
Tracking advertising alongside your key brand metrics helps provide a comprehensive view of marketing performance.
Get Started Now
Schedule a FREE 30 Minute no obligation phone consult, where we will discuss your brand, the challenges you face and how we can help you grow your brand
What Makes Us Different?
A Collaborative Approach
To achieve the best results, we like working hand in hand with our clients and will be in close touch with you throughout the process.
Sharing knowledge ensures we understand your industry and brand strategy and you understand market research technique and how what we do will deliver you the intelligence you need.
Expert Research Team
We have a close knit team of brand research experts that love getting their hands dirty and discovering what makes your brand different.
As a Brand Research Agency with over 30 years of combined experience amongst our leadership team, we are well placed to guide you through the brand research process and provide intelligence to empower you and your entire organisation.
Comprehensive, Highly Visual and Intuitive Reporting
We deliver visual reports that bring the insights to life. Our reports include simple guidance and straight forward explanations that will be accessible to anyone in your marketing team.
Additionally, our state of the art brand tracking software, allows you to customise how you view your data and dive deeper on what matters most to you, using a range of features including inbuilt question and segment filters and defining time periods to monitor on-going performance.
Testimonials
Don’t just take our word for it, see what our clients are saying about their experience working with Brand Health
Our Latest Articles and Learning
The Role of Consumer Psychology in Brand Research
In today’s rapidly evolving marketplace, understanding the consumer’s mind is more than a marketing advantage; it’s a necessity. “The Role of Consumer Psychology in Brand Research” delves into the intricate ways consumer behavior and psychological principles influence brand perception and decision-making.
From exploring how emotional triggers impact brand loyalty to dissecting the cognitive processes behind purchase decisions, this article sheds light on the profound ways psychology shapes the consumer-brand relationship.
As brands strive to connect more authentically with their audiences, integrating consumer psychology into brand research emerges as a pivotal strategy for success.
The Evolution of Brand Research Over the Years
In this comprehensive article, we’ll guide you through the history and transformation of brand research, examining a diverse range of methodologies that have shaped the industry.
From traditional focus groups to the latest in digital analytics, we’ll cover the breadth of options available to marketing directors and research professionals alike.
Mastering Brand Positioning: A Step-By-Step Guide
In today’s highly competitive and saturated market, achieving a strong brand presence is more crucial than ever.
One fundamental element that sets successful brands apart is effective brand positioning.
Understanding the dynamics of brand positioning is essential in constructing a brand identity that not only stands the test of time but also adapts to evolving market conditions and consumer expectations.
Whether you’re a startup looking to disrupt the market or an established business aiming to maintain relevance, mastering brand positioning offers a pathway to long-lasting success.
The Ultimate Guide to Brand Tracking (2nd Edition)
Download Our Ultimate Guide to Brand Tracking and discover everything you need to know about Brand Research here.
