Your Brand Tracking Guide

We help you make better marketing decisions by providing precise and reliable brand insights.

Trusted by some of the world’s most progressive brands…


We help you make Better Marketing Decisions

Understand how consumers perceive your brand and measure the effectiveness of your marketing strategy.

Our data will identify marketing funnel weaknesses (i.e. brand awareness), we look at your brand positioning and determine customer satisfaction and brand loyalty.



Market Segmentation

Identify Your Most Valuable Customers. We use data analytics and segmentation techniques to find your most valuable target audiences.

Understand how different people use your products and services and the differences in the way they think and feel.  Find your most loyal customers.



Advertising Effectiveness

Ensure your advertising campaigns are having maximum impact on your target audience. We help you create and fine-tune winning ads, by showing them to your target audience and analyzing their reaction.

Tracking advertising alongside your key brand metrics helps provide a comprehensive view of marketing performance.



Get Started Now

Schedule a FREE 30 Minute no obligation phone consult, where we will discuss your brand, the challenges you face and how we can help you grow your brand

How We Work With You

A Collaborative Approach

To achieve the best results, we like working hand in hand with our clients and will be in close touch with you throughout the process. 

Sharing knowledge ensures we understand your brand and industry and you understand market research technique and how what we do will deliver you the intelligence you need.


Expert Research Team

We have a close knit team of brand research experts that love getting their hands dirty and discovering what makes your brand different.

As a Brand Research Agency with over 30 years of combined experience amongst our leadership team, we are well placed to guide you through the brand research process and provide intelligence to empower you and your entire organisation.

Comprehensive, Highly Visual and Intuitive Reporting

We deliver visual reports that bring the insights to life. Our reports include simple guidance and straight forward explanations that will be accessible to anyone in your marketing team.



Don’t just take our word for it, see what our clients are saying about their experience working with Brand Health

Terri Martin – Commercial Director APAC
(Essential Flavours)

Essential Flavours has partnered with Brand Health for more than 10 years. They help us understand what our customers really want so that we can focus our energy and resources on what matters most. 

It’s a real pleasure to work with Tom and his team. Nothing is ever a problem and the insights gained through working together have been invaluable to our company.

Angela Hutchinson – Marketing Manager
(Bestway Corp)

Working with Tom at Brand Health was a straight forward, seamless experience that simplified the often complex nature of brand studies.

Results were delivered quickly and concisely, allowing us to move forward utilising the insights that Tom’s team were able to generate for our brand and those of our competitors.

Sophie O’Sullivan – Senior Account Director (Harvey Cameron NZ)

As an agency working across a broad range of clients, Brand Health understand our needs and offer a great service from start to finish.

We have gained valuable insights from the work they have done that has helped us achieve significant milestones for clients.

Get Started Now

Schedule a FREE 30 Minute no obligation phone consult, where we will discuss your brand, the challenges you face and how we can help you grow your brand

Our Latest Articles and Learning

what is brand awareness

How To Measure Brand Awareness – The Ultimate Guide

Discover everything you need to know about measuring brand awareness.

In this guide we will discuss:

– What is brand awareness
– How brand awareness can influence purchase decisions
– How do you measure brand awareness
– The benefits of tracking brand awareness metrics
– The challenges of measuring brand awareness
– The factors that contribute to brand awareness
– The relationship between awareness and loyalty
– The connection between awareness and equity
– Tips for increasing brand awareness

Read More »

What Is Net Promoter Score (NPS) and Why Should Your Business Care?

If you’re like most business owners, you’re always looking for ways to improve customer loyalty and satisfaction.

That’s where net promoter score (NPS) comes in. In this article we will uncover:

– What is the net promoter score?
– How do you calculate NPS?
– What is a Good / Bad NPS score?
– How to create NPS surveys?
– How to interpret your NPS score?
– How to improve your NPS score?

Read More »

The Ultimate Guide to Brand Tracking

Download Our Ultimate Guide to Brand Tracking and discover everything you need to know about Brand Research here.

brand tracking guide