Articles and News

what is brand awareness
Guide

How To Measure Brand Awareness – The Ultimate Guide

Discover everything you need to know about measuring brand awareness.

In this guide we will discuss:

– What is brand awareness
– How brand awareness can influence purchase decisions
– How do you measure brand awareness
– The benefits of tracking brand awareness metrics
– The challenges of measuring brand awareness
– The factors that contribute to brand awareness
– The relationship between awareness and loyalty
– The connection between awareness and equity
– Tips for increasing brand awareness

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nps-rating
Article

What Is Net Promoter Score (NPS) and Why Should Your Business Care?

If you’re like most business owners, you’re always looking for ways to improve customer loyalty and satisfaction.

That’s where net promoter score (NPS) comes in. In this article we will uncover:

– What is the net promoter score?
– How do you calculate NPS?
– What is a Good / Bad NPS score?
– How to create NPS surveys?
– How to interpret your NPS score?
– How to improve your NPS score?

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melbourne_city
Article

The Top 3 Market Research Companies in Australia

If you’re looking for a market research company in Australia, you’ve come to the right place.

In this article, we will discuss the top three market research companies in Australia and what they have to offer.

Each of these companies has a unique approach to market research, so it’s important to do your homework before choosing one.

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survey-questions
Article

Top 5 Brand Awareness Survey Questions

There are many questions that can be used to measure brand awareness.

However we have selected our top 5 most useful brand awareness questions that you should ask in your next brand research study.

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what-is-brand-tracking
Article

Brand Tracking: What It Is and Why It Matters

In this article we will dive deep into Brand Tracking and help you understand:

– What brand tracking is and how it works
– Why brands are important?
– What brand tracking measures?
– How to set up a brand tracking program
– How to use brand tracking data
– Common Brand Tracking Issues / What to Avoid

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brand tracking guide
Guide

Ultimate Brand Tracking Guide

Discover everything you need to know about Brand Research.

Including:
– What is Brand Tracking? And how to use it

– The #12 Metrics You Must Measure

– Step by step guide to building a Brand Tracker

– And So Much More

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data-analysis-case-study
Case Study

Case Study: A New Marketing Strategy Based On Data

A longstanding brand with a history of success had grown stagnant and with an influx of new competitors it was apparent they were losing ground. Discover how brand research helped them re-evaluate their position and create a new marketing strategy based on data.

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