Articles and News

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Article

Sample Size Calculation: Simple Trick to Calculate the Perfect Sample Size

When it comes to market research surveys, one of the most important decisions you’ll make is determining the right sample size. This number will determine how accurate your results are, and it’s crucial to get it right.

So how do you calculate the perfect sample size? It’s not as difficult as you might think! In this article, we will walk you through the process step-by-step. We’ll also provide a few tips to help you ensure that your survey produces accurate results.

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Article

How Brand Awareness Affects Buying Decisions

Did you know that 93 percent of all purchase decisions are made subconsciously? That’s why brand awareness is so important in consumer decision making. If consumers aren’t aware of your brand, they won’t even consider it when making a purchase.

In this article, we’ll discuss why brand awareness is so important and how you can increase it among your target audience.

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Article

5 Steps to Creating Effective Brand Tracking Studies

If you’re ready to take your marketing to the next level, we’ve got the perfect tool for you.

Brand tracking studies are an essential part of any marketing strategy. They allow you to measure your brand’s health and performance in the marketplace.

Here are five steps to creating an effective brand tracking study

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Article

What is brand equity and how to measure it?

Brand equity is an important concept for businesses to understand and measure. It essentially refers to the value of a brand, and can be used to help inform marketing and strategic decisions.

There are a number of ways to measure brand equity, which we will explore in this article.

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Guide

How To Measure Brand Awareness – The Ultimate Guide

Discover everything you need to know about measuring brand awareness.

In this guide we will discuss:

– What is brand awareness
– How brand awareness can influence purchase decisions
– How do you measure brand awareness
– The benefits of tracking brand awareness metrics
– The challenges of measuring brand awareness
– The factors that contribute to brand awareness
– The relationship between awareness and loyalty
– The connection between awareness and equity
– Tips for increasing brand awareness

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Article

What Is Net Promoter Score (NPS) and Why Should Your Business Care?

If you’re like most business owners, you’re always looking for ways to improve customer loyalty and satisfaction.

That’s where net promoter score (NPS) comes in. In this article we will uncover:

– What is the net promoter score?
– How do you calculate NPS?
– What is a Good / Bad NPS score?
– How to create NPS surveys?
– How to interpret your NPS score?
– How to improve your NPS score?

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Article

The Top 3 Market Research Companies in Australia

If you’re looking for a market research company in Australia, you’ve come to the right place.

In this article, we will discuss the top three market research companies in Australia and what they have to offer.

Each of these companies has a unique approach to market research, so it’s important to do your homework before choosing one.

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