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Brand Health Metrics: 10 Questions You Need To Ask In Your Brand Tracker
If you are new to brand tracking and are setting up a monitor for the first time, we have put together a list of 10 metrics to use as a starting point.
April 4, 2022
If you are new to brand tracking and are setting up a monitor for the first time, we have put together a list of 10 metrics to use as a starting point.
A longstanding brand with a history of success had grown stagnant and with an influx of new competitors it was apparent they were losing ground. Discover how brand research helped them re-evaluate their position and create a new marketing strategy based on data.
What is the definition of market segmentation? Uncover why it is important for marketers to group people based on their distinguishing characteristics and how it can be used to improve your marketing ROI with market segmentation examples.
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