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Case Study

Case Study: A New Marketing Strategy Based On Data

A longstanding brand with a history of success had grown stagnant and with an influx of new competitors it was apparent they were losing ground. Discover how brand research helped them re-evaluate their position and create a new marketing strategy based on data.

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Article

What Is Market Segmentation?

What is the definition of market segmentation? Uncover why it is important for marketers to group people based on their distinguishing characteristics and how it can be used to improve your marketing ROI with market segmentation examples.

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