Articles and News


Top 5 Brand Awareness Survey Questions

There are many questions that can be used to measure brand awareness.

However we have selected our top 5 most useful brand awareness questions that you should ask in your next brand research study.

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Brand Tracking: What It Is and Why It Matters

In this article we will dive deep into Brand Tracking and help you understand:

– What brand tracking is and how it works
– Why brands are important?
– What brand tracking measures?
– How to set up a brand tracking program
– How to use brand tracking data
– Common Brand Tracking Issues / What to Avoid

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brand tracking guide

Ultimate Brand Tracking Guide

Discover everything you need to know about Brand Research.

– What is Brand Tracking? And how to use it

– The #12 Metrics You Must Measure

– Step by step guide to building a Brand Tracker

– And So Much More

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Case Study

Case Study: A New Marketing Strategy Based On Data

A longstanding brand with a history of success had grown stagnant and with an influx of new competitors it was apparent they were losing ground. Discover how brand research helped them re-evaluate their position and create a new marketing strategy based on data.

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What Is Market Segmentation?

What is the definition of market segmentation? Uncover why it is important for marketers to group people based on their distinguishing characteristics and how it can be used to improve your marketing ROI with market segmentation examples.

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