CASE STUDY - How We Helped Champion
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Flying Blind - A Lack Of Data To Develop Strategies
An internationally known company, Champion had experienced long term success selling comfortable, durable sportswear. However many new brands had entered the market in recent years and whilst it was apparent they were losing ground, the reasons were unclear.
Champion Sought Out Brand Research Experts
As an example, we determined that for Champion, there was no fundamental problem in the brands’ DNA. There was, however, a shortfall in awareness: less than 50% of the market knew that it existed, and only 8% could recall having ever seen or heard their advertising.
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