Category: Article

consumer-decision-making
Article

How Brand Awareness Affects Buying Decisions

Did you know that 93 percent of all purchase decisions are made subconsciously? That’s why brand awareness is so important in consumer decision making. If consumers aren’t aware of your brand, they won’t even consider it when making a purchase.

In this article, we’ll discuss why brand awareness is so important and how you can increase it among your target audience.

close-ended-question
Article

Open-Ended vs Closed-Ended Questions: Examples and Tips

When it comes to surveys, one of the first decisions you have to make is whether to ask open-ended or closed-ended questions.

This article looks at when to ask open vs. close-ended questions and provides best practice tips on building a survey.

steps-to-take
Article

5 Steps to Creating Effective Brand Tracking Studies

If you’re ready to take your marketing to the next level, we’ve got the perfect tool for you.

Brand tracking studies are an essential part of any marketing strategy. They allow you to measure your brand’s health and performance in the marketplace.

Here are five steps to creating an effective brand tracking study

what-is-brand-equity
Article

What is brand equity and how to measure it?

Brand equity is an important concept for businesses to understand and measure. It essentially refers to the value of a brand, and can be used to help inform marketing and strategic decisions.

There are a number of ways to measure brand equity, which we will explore in this article.

nps-rating
Article

What Is Net Promoter Score (NPS) and Why Should Your Business Care?

If you’re like most business owners, you’re always looking for ways to improve customer loyalty and satisfaction.

That’s where net promoter score (NPS) comes in. In this article we will uncover:

– What is the net promoter score?
– How do you calculate NPS?
– What is a Good / Bad NPS score?
– How to create NPS surveys?
– How to interpret your NPS score?
– How to improve your NPS score?

melbourne_city
Article

The Top 3 Market Research Companies in Australia

If you’re looking for a market research company in Australia, you’ve come to the right place.

In this article, we will discuss the top three market research companies in Australia and what they have to offer.

Each of these companies has a unique approach to market research, so it’s important to do your homework before choosing one.

survey-questions
Article

Top 5 Brand Awareness Survey Questions

There are many questions that can be used to measure brand awareness.

However we have selected our top 5 most useful brand awareness questions that you should ask in your next brand research study.

what-is-brand-tracking
Article

Brand Tracking: What It Is and Why It Matters

In this article we will dive deep into Brand Tracking and help you understand:

– What brand tracking is and how it works
– Why brands are important?
– What brand tracking measures?
– How to set up a brand tracking program
– How to use brand tracking data
– Common Brand Tracking Issues / What to Avoid

brand-tracking-ebook

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