Frequently asked questions
How do I know it’s the right time to conduct a Brand Health test?
Understanding your target market is critical to the effective management of your brand. If you don’t know how recognisable your brand is, what products and attributes your audience associate with your brand, what people purchase from and spend on your brand, how loyal your customers are and how this differs to your competitors in the market, then it will be impossible to create an effective marketing strategy to drive growth.
Our Brand Health test answers all of these questions and more and provides insight in a user-friendly dashboard that is incredibly easy to use.
How often should I conduct a Brand Health test?
We recommend conducting a test every 3 to 6 months or, at minimum, on an annual basis. Conducting a regular review allows you to keep a finger on the pulse of the market and monitor the impact of marketing decisions made by both you and your competitors.
At what point in my campaign should I do an Ad Health test?
We recommend conducting an ad health test both at the launch of your campaign and periodically throughout the campaign to make sure your ad is performing as expected.
By conducting a test at the beginning of a campaign, you have the ability to dramatically improve your ad performance by identifying any weak points early on. Testing your ad periodically can also give you the chance to both monitor the impact the ad has on key ad metrics (including advertising recognition and branding) over time and monitor the impact of any campaign changes that are made.
It’s also a good idea to test the advertising of competitor brands to give you an understanding of how well your ad performs against the competition and what, if any, impact competitor activity is having on your brand.
When should I use a Product Attribute (MaxDiff) test?
Product (or Brand) attribute tests can be used for a variety of purposes. Primarily they are there to help you understand which features or attributes associated with a product or brand are most highly valued by your target audience by forcing them to select, for example, the most important and least important features associated with that product.
Some examples of the most common Product Attribute tests we have run are as follows:
- Prioritise brand associations for messaging
- Determine must have features for new product development
- Assess most attractive product concepts for future development
How do I create my first test?
All you have to do is follow our quick 3-step process:
1. Create an account and then select ‘Create a New Test’ from the user menu.
2. Fill in a brief questionnaire so we can customise our test for your brand, advertisement or product.
3. Customise your audience profile, size and then submit your order and await results.
How does pricing work for Brand Health tests?
Our pricing is calculated by multiplying the number of consumers you would like to survey, by the price to recruit your desired target audience. The audience price is dictated by their scarcity in the population and the corresponding difficulty in recruiting them. Common audiences, for example a main grocery buyer, are easy to find and therefore cheaper to recruit. More difficult to find target audiences are priced at a premium.
We work with a range of high-quality global panel suppliers to ensure we have access to a diverse set of audiences and can recruit at the most competitive prices.
We accept Visa, Mastercard, and American Express cards in credit or debit, paid in full.
Why does Brand Health offer such a competitive price?
Unlike competitors, we automate the research process, so you don’t have to pay tens of thousands of $ to consultants to build and administer your project from scratch. We measure the most important metrics, so you get the insights you need at a fraction of the price.