Data Driven Decisions
Article

Essential Metrics for Making Data-Driven Decisions

Unlock the power of key performance indicators—like brand awareness, customer satisfaction, and net promoter score—to enhance your strategic decision-making.

This guide delves into the essential metrics that shape successful, data-driven business strategies, offering insights on how to effectively measure and leverage them for sustained growth.

Research Objectives
Article

Elevate Your Ads: Key Strategies for Research Success

Master the art of setting advertising research objectives with our expert guide. Dive into actionable steps for aligning your marketing goals with business strategy, enhancing ad success, and maximising ROI.

Whether you’re tackling audience analysis, media planning, or campaign optimisation, our insights will pave the way for impactful advertising strategies. Perfect for marketers seeking to elevate their campaigns and achieve measurable success.

Start transforming your approach to advertising research today.

Research Objectives
Article

Crafting Effective Research Objectives for Impactful Brand Studies

Dive into the crucial role of setting precise research objectives in brand studies. This article guides you through crafting effective research objectives that align seamlessly with your business goals.

Discover how to navigate various types of objectives, from descriptive to predictive, and learn to tailor your approach for maximum impact. Understand the pitfalls to avoid and gain insights from real-world case studies.

Whether you’re a brand manager or market researcher, this piece is an invaluable resource for anyone keen on driving meaningful, data-driven decisions in brand research.

Brand Positioning
Guide

Mastering Brand Positioning: A Step-By-Step Guide

In today’s highly competitive and saturated market, achieving a strong brand presence is more crucial than ever.

One fundamental element that sets successful brands apart is effective brand positioning.

Understanding the dynamics of brand positioning is essential in constructing a brand identity that not only stands the test of time but also adapts to evolving market conditions and consumer expectations.

Whether you’re a startup looking to disrupt the market or an established business aiming to maintain relevance, mastering brand positioning offers a pathway to long-lasting success.

consumer-decision-making
Article

How Brand Awareness Affects Buying Decisions

Did you know that 93 percent of all purchase decisions are made subconsciously? That’s why brand awareness is so important in consumer decision making. If consumers aren’t aware of your brand, they won’t even consider it when making a purchase.

In this article, we’ll discuss why brand awareness is so important and how you can increase it among your target audience.

what-is-brand-equity
Article

What is brand equity and how to measure it?

Brand equity is an important concept for businesses to understand and measure. It essentially refers to the value of a brand, and can be used to help inform marketing and strategic decisions.

There are a number of ways to measure brand equity, which we will explore in this article.

what is brand awareness
Guide

How To Measure Brand Awareness – The Ultimate Guide

Discover everything you need to know about measuring brand awareness.

In this guide we will discuss:

– What is brand awareness
– How brand awareness can influence purchase decisions
– How do you measure brand awareness
– The benefits of tracking brand awareness metrics
– The challenges of measuring brand awareness
– The factors that contribute to brand awareness
– The relationship between awareness and loyalty
– The connection between awareness and equity
– Tips for increasing brand awareness

survey-questions
Article

Top 5 Brand Awareness Survey Questions

There are many questions that can be used to measure brand awareness.

However we have selected our top 5 most useful brand awareness questions that you should ask in your next brand research study.

what-is-brand-tracking
Article

Brand Tracking: What It Is and Why It Matters

In this article we will dive deep into Brand Tracking and help you understand:

– What brand tracking is and how it works
– Why brands are important?
– What brand tracking measures?
– How to set up a brand tracking program
– How to use brand tracking data
– Common Brand Tracking Issues / What to Avoid

brand-tracking-ebook

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