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Brand tracking studies are an essential part of any marketing strategy. They allow you to measure your brand’s health and performance in the marketplace.
Here are five steps to creating an effective brand tracking study
Brand equity is an important concept for businesses to understand and measure. It essentially refers to the value of a brand, and can be used to help inform marketing and strategic decisions.
There are a number of ways to measure brand equity, which we will explore in this article.
In this article we will dive deep into Brand Tracking and help you understand:
– What brand tracking is and how it works
– Why brands are important?
– What brand tracking measures?
– How to set up a brand tracking program
– How to use brand tracking data
– Common Brand Tracking Issues / What to Avoid