Why Hire a Market Research Agency When You Can Use SurveyMonkey? Pros and Cons

As technology advances, the traditional methods of conducting market research are quickly becoming outdated.

With survey tools like SurveyMonkey at our fingertips, it’s tempting to take a DIY approach and skip the more costly route of hiring a market research agency. But which is best for your business?


Open-Ended vs Closed-Ended Questions: Examples and Tips

When it comes to surveys, one of the first decisions you have to make is whether to ask open-ended or closed-ended questions.

This article looks at when to ask open vs. close-ended questions and provides best practice tips on building a survey.



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