SurveyMonkey
Article

Why Hire a Market Research Agency When You Can Use SurveyMonkey? Pros and Cons

As technology advances, the traditional methods of conducting market research are quickly becoming outdated.

With survey tools like SurveyMonkey at our fingertips, it’s tempting to take a DIY approach and skip the more costly route of hiring a market research agency. But which is best for your business?

steps-to-take
Article

5 Steps to Creating Effective Brand Tracking Studies

If you’re ready to take your marketing to the next level, we’ve got the perfect tool for you.

Brand tracking studies are an essential part of any marketing strategy. They allow you to measure your brand’s health and performance in the marketplace.

Here are five steps to creating an effective brand tracking study

what-is-brand-equity
Article

What is brand equity and how to measure it?

Brand equity is an important concept for businesses to understand and measure. It essentially refers to the value of a brand, and can be used to help inform marketing and strategic decisions.

There are a number of ways to measure brand equity, which we will explore in this article.

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