As technology advances, the traditional methods of conducting market research are quickly becoming outdated.
With survey tools like SurveyMonkey at our fingertips, it’s tempting to take a DIY approach and skip the more costly route of hiring a market research agency. But which is best for your business?
When it comes to surveys, one of the first decisions you have to make is whether to ask open-ended or closed-ended questions.
This article looks at when to ask open vs. close-ended questions and provides best practice tips on building a survey.