What is brand equity and how to measure it?

Brand equity is an important concept for businesses to understand and measure. It essentially refers to the value of a brand, and can be used to help inform marketing and strategic decisions.

There are a number of ways to measure brand equity, which we will explore in this article.

5 factors to consider when choosing a market research agency

There are many different market research companies to choose from.

So how do you know which company is right for you?

This article covers some of the key factors you should consider.