The Top 3 Market Research Companies in Australia
Share this article
If you’re looking for a market research company in Australia, you’ve come to the right place. In this article, we will discuss the top three market research companies in Australia and what they have to offer. Each of these companies has a unique approach to market research, so it’s important to do your homework before choosing one. Let’s get started!
1. IPSOS
Ipsos is a full-service market research firm, so they offer a wide range of services including:
- Qualitative research
- Quantitative research
- Data Analysis
- Consulting services
Ipsos has the resources to collect data from all over the world and provide insights into what people think.
Their team can also help clients utilise their data effectively to make the most of their market research.
If you’re looking for a comprehensive solution, Ipsos is a great option. To learn more about Ipsos and their services, visit their website at ipsos.com.au.
Next on our list is…
2. NIELSEN
- Audience Measurement
- Media Planning
- Marketing Optimisation
- Content Metadata.
Nielsen has a lot of experience conducting large-scale surveys. This makes them a great choice if you need to collect data from a large number of people.
Their team is also experienced in audience segmentation, customer satisfaction studies, and retail audits. This means that they can help you get the insights you need to make informed decisions about your business.
If you want to learn more about Nielsen and their services, visit their website at nielsen.com.au.
Last but not least…
3. ROY MORGAN
- Online Surveys
- Focus Groups
- Mystery Shopping
Unique to Roy Morgan is their Single Source database, which is the largest consumer database in Australia and New Zealand, and it contains information on over 50,000 Australians. This makes it an invaluable resource for market research.
To find out more about Roy Morgan and the services they offer, visit their website at roymorgan.com.au.
These are the three largest market research companies in Australia. Each of these companies has a different focus and offers a variety of services and most have offices in the larger Australian cities, including Sydney, Melbourne and Brisbane.
How to Choose a Market Research Company?
To choose the right company for your needs, it’s important to do your homework and understand what each company has to offer.
Whilst most full service market research companies will claim to be proficient in all areas of research, this is often not the case.
Before selecting a market research company, it’s important to consider what your research objectives are and then find someone that has experience conducting similar projects. This will ensure you get the best results possible.
For instance, at Brand Health, we specialise in conducting Brand Tracking Research to discover insights that will help guide your marketing strategy.
Whilst we are experts in Brand Research, we would not make the same claim for say ‘Employee Research’ and could make many recommendations of companies that are better placed in this area of research.
We hope this article has been helpful in your search for the right market research companies.
If you have any questions, or need further guidance, contact our friendly team, who will happily advise you on your market research journey.
Share this article
Let us be your guide
Discover how Brand Health can help you unlock insights to drive your brand’s growth!
More Resources:
The Role of Consumer Psychology in Brand Research
In today’s rapidly evolving marketplace, understanding the consumer’s mind is more than a marketing advantage; it’s a necessity. “The Role of Consumer Psychology in Brand Research” delves into the intricate ways consumer behavior and psychological principles influence brand perception and decision-making.
From exploring how emotional triggers impact brand loyalty to dissecting the cognitive processes behind purchase decisions, this article sheds light on the profound ways psychology shapes the consumer-brand relationship.
As brands strive to connect more authentically with their audiences, integrating consumer psychology into brand research emerges as a pivotal strategy for success.
The Evolution of Brand Research Over the Years
In this comprehensive article, we’ll guide you through the history and transformation of brand research, examining a diverse range of methodologies that have shaped the industry.
From traditional focus groups to the latest in digital analytics, we’ll cover the breadth of options available to marketing directors and research professionals alike.
Mastering Brand Positioning: A Step-By-Step Guide
In today’s highly competitive and saturated market, achieving a strong brand presence is more crucial than ever.
One fundamental element that sets successful brands apart is effective brand positioning.
Understanding the dynamics of brand positioning is essential in constructing a brand identity that not only stands the test of time but also adapts to evolving market conditions and consumer expectations.
Whether you’re a startup looking to disrupt the market or an established business aiming to maintain relevance, mastering brand positioning offers a pathway to long-lasting success.
