The Top 3 Market Research Companies in Australia
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Ipsos is a full-service market research firm, so they offer a wide range of services including:
- Qualitative research
- Quantitative research
- Data Analysis
- Consulting services
Ipsos has the resources to collect data from all over the world and provide insights into what people think.
Their team can also help clients utilise their data effectively to make the most of their market research.
If you’re looking for a comprehensive solution, Ipsos is a great option. To learn more about Ipsos and their services, visit their website at ipsos.com.au.
Next on our list is…
- Audience Measurement
- Media Planning
- Marketing Optimisation
- Content Metadata.
Nielsen has a lot of experience conducting large-scale surveys. This makes them a great choice if you need to collect data from a large number of people.
Their team is also experienced in audience segmentation, customer satisfaction studies, and retail audits. This means that they can help you get the insights you need to make informed decisions about your business.
If you want to learn more about Nielsen and their services, visit their website at nielsen.com.au.
Last but not least…
3. ROY MORGAN
- Online Surveys
- Focus Groups
- Mystery Shopping
Unique to Roy Morgan is their Single Source database, which is the largest consumer database in Australia and New Zealand, and it contains information on over 50,000 Australians. This makes it an invaluable resource for market research.
To find out more about Roy Morgan and the services they offer, visit their website at roymorgan.com.au.
These are the three largest market research companies in Australia. Each of these companies has a different focus and offers a variety of services and most have offices in the larger Australian cities, including Sydney, Melbourne and Brisbane.
How to Choose a Market Research Company?
To choose the right company for your needs, it’s important to do your homework and understand what each company has to offer.
Whilst most full service market research companies will claim to be proficient in all areas of research, this is often not the case.
Before selecting a market research company, it’s important to consider what your research objectives are and then find someone that has experience conducting similar projects. This will ensure you get the best results possible.
For instance, at Brand Health, we specialise in conducting Brand Tracking Research to discover insights that will help guide your marketing strategy.
Whilst we are experts in Brand Research, we would not make the same claim for say ‘Employee Research’ and could make many recommendations of companies that are better placed in this area of research.
We hope this article has been helpful in your search for the right market research companies.
If you have any questions, or need further guidance, contact our friendly team, who will happily advise you on your market research journey.
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