The Top 3 Market Research Companies in Australia

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If you’re looking for a market research company in Australia, you’ve come to the right place. In this article, we will discuss the top three market research companies in Australia and what they have to offer, as well as how Brand Health positions itself uniquely in this competitive landscape. Each of these companies, including ours, has a unique approach to market research, making it important to do your homework before choosing one. Let’s get started!


Ipsos is the largest market research company in Australia. They have a team of over 300 researchers who work with clients all over the world.

Ipsos is a full-service market research firm, so they offer a wide range of services including:

  • Qualitative research
  • Quantitative research
  • Data Analysis
  • Consulting services

Ipsos has the resources to collect data from all over the world and provide insights into what people think.

Their team can also help clients utilise their data effectively to make the most of their market research.

If you’re looking for a comprehensive solution, Ipsos is a great option. To learn more about Ipsos and their services, visit their website at

Next on our list is…
Ipsos Logo


Nielsen, another formidable player among market research companies in Australia, has a team of 200 researchers offering services like:

  • Audience Measurement
  • Media Planning
  • Marketing Optimisation
  • Content Metadata.


Nielsen has a lot of experience conducting large-scale surveys. This makes them a great choice if you need to collect data from a large number of people.

Their team is also experienced in audience segmentation, customer satisfaction studies, and retail audits. This means that they can help you get the insights you need to make informed decisions about your business.

If you want to learn more about Nielsen and their services, visit their website at

Last but not least…


Roy Morgan stands out among market research companies in Melbourne, Sydney, and Brisbane with their team of 100 researchers. They offer:

  • Online Surveys
  • Focus Groups
  • Mystery Shopping


Unique to Roy Morgan is their Single Source database, which is the largest consumer database in Australia and New Zealand, and it contains information on over 50,000 Australians. This makes it an invaluable resource for market research.

To find out more about Roy Morgan and the services they offer, visit their website at

Roy Morgan logo

How to Choose a Market Research Company?

To choose the right company for your needs, it’s important to do your homework and understand what each company has to offer.

Whilst most full service market research companies will claim to be proficient in all areas of research, this is often not the case.

Before selecting a market research company, it’s important to consider what your research objectives are and then find someone that has experience conducting similar projects. This will ensure you get the best results possible.

do your research

How Brand Health Complements the Top Market Research Companies

At Brand Health, we specialise in conducting Brand Tracking Research, uncovering insights pivotal for guiding marketing strategies. Unlike the broader focus of the above-mentioned companies, Brand Health’s expertise lies in offering detailed and specific market analytics.

Our Specialisation in Brand Research in Australian Cities

Brand Health, a notable name among market research companies in Sydney, Melbourne, and Brisbane, offers a focused and tailored approach to brand research. We specialise in conducting Brand Tracking Research offering not just data, but insights that will help guide your marketing strategy.


Why Choose Brand Health Among Other Market Research Companies in Australia?

Choosing the right market research company is crucial. Brand Health stands out for its specialised approach in brand tracking. Whilst we are experts in Brand Research, we would not make the same claim for say ‘Employee Research’ and could make many recommendations of companies that are better placed in this area of research.


We hope this article has been helpful in your search for the right market research companies.

If you have any questions, or need further guidance, contact our friendly team, who will happily advise you on your market research journey.

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