Frequently asked questions
Who does the work?
Senior researchers. The people who design your study also analyse it, write the report and present it to you. Fieldwork runs through accredited online research panels, and everything else stays with the team.
How long does a study take?
Most studies take three to four weeks from sign-off to debrief.
Who do you survey, and how many people?
Real buyers in your category, screened to match the people whose choices matter to you, from accredited online panels. Where it helps, we add your own customer or prospect lists. Sample size depends on how hard your audience is to reach and how finely you need to read the results. For most brand tracking studies, 300 to 400 people per market gives a good balance of accuracy and cost.
How do you keep our results confidential?
Your results are yours. We never publish a client’s findings or link them to a client’s brand, and the example reports on this site use invented brands and figures.
Can you take over our existing brand tracker?
Yes. We can carry your existing core measures across so the trend continues, then review the questionnaire with you to see what is worth keeping, adding or retiring.
Do you run research outside Australia?
Yes. We run multi-country quantitative studies regularly, in several languages, with each market reported on its own and side by side.
Do you monitor social media?
No. Our surveys measure whether buyers have heard of your brand through social media, but we don’t monitor social channels for mentions.
What does a study cost?
There’s no set price. Sample size, how hard your audience is to reach, the number of waves, questionnaire length and reporting depth set the cost, and the pricing page explains how. Tell us roughly where your budget sits and we’ll show you what it can cover.