Resources
Brand research thinking you can use.
Articles, guides and worked examples from Brand Health, written for marketers who need to make brand decisions with evidence.
Latest articles
B2B Trade-Down: When Nobody Leaves and Everybody Buys Less
Consumer trade-down shows up as lost customers. In B2B it shows up as a full order book quietly worth less, and most account reporting is…
Cue's Sales Were Rising. The Occasion Had Already Gone.
Revenue up, losses cut by two thirds, receivership anyway. What a brand tracker would have seen that the profit and loss statement could not.
Your Brand Has Two Audiences. Your Tracker Reports One
Why businesses that depend on several separate groups keep reporting a single awareness figure that describes none of them.
How to Run a Brand Equity Stress Test
What to ask, how to isolate one asset from the rest, and what the results license you to do differently.
Awareness Asymmetry: What Not-for-Profit Brand Data Hides
A single awareness figure can look healthy and still describe none of the audiences a purpose-led organisation depends on.
How to Choose a Market Research Agency in Australia
The shortlist is the last decision, not the first. What to settle before you contact anyone.
What Brand Tracking Costs in Australia and What Moves It
Published figures for a standard Australian brand tracker, and why the cheapest version is usually the worst value per dollar.
Switching Is Now Normal: What 2026's Consumer Data Means for Brands
Fifty-seven per cent of Australians switched at least one provider in the past year. Not considered it, not compared plans in a browser tab and…
Custom Brand Tracking vs Syndicated Dashboards: Which Fits When
At some point, most Australian marketing teams that get serious about brand measurement face the same fork: a syndicated tracking dashboard, or a custom program…
Guides
The Ultimate Guide to Brand Tracking
Download our Ultimate Guide to Brand Tracking and discover everything you need to know about brand research.
Examples
See how we answer real marketing questions.
Four common questions, each with the finding and recommendation a Brand Health report would give.
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